Creating lists based on household composition got a little easier! Many of you have told us that filtering for specific households with and without kids requires complex workarounds and multiple lists. We have made a couple of updates to help streamline your list creation.
New children conditions
You can now filter households by whether they "have children" or "have no children." This condition will look at the adult & child designation on profiles. These new conditions make it easier to target specific life stages—create lists for empty nesters, families with kids, or young couples with no kids, without the multi-list gymnastics you needed before.
Clearer membership language
We've updated the household membership condition from "exists" to "is a member" and added "is not a member" as an option. The new language sits more naturally alongside conditions like "is primary contact.”
Whether you're planning events for empty nesters, organizing family activities, or reaching out to young couples, these changes should make targeting specific household types much more straightforward.
💙 The People Team, Zane, Usborn, Shawn, Shane, Kody, Julia, Gabi, Fred, Dave, and Benson