As a staff member, you invest a lot in creating meaningful connections within your congregation. You organize events, share engaging content, and make it easy for people to volunteer and get involved. Despite your best efforts to cultivate connection within your community, you still find yourself asking things like:

  • Why aren’t people getting more involved?
  • Is anyone really engaging with what we’re putting out there?
  • What kind of content are people engaging with?

Finding the answers to those questions is crucial for your ministry. That’s why engagement analytics for Church Center are now available for free in your app editor, Publishing.

Now you’ll have insight on how many people went to your groups page, the event calendar, or checked out the donation form, and make better decisions about how to engage people with your community.

Analytics that tell a story of engagement

Having historical and real-time data about how your community interacts with your content can help you:

  • Make data-driven decisions instead of guessing, and determine which ministries need more promotion or where to focus your energy
  • Celebrate when you see engagement numbers climbing after a new initiative
  • Discover which pages aren't getting the attention they deserve and identify opportunities to boost engagement
  • Share success metrics with your team and leadership

To make that possible, here are the analytics you can see:

Church Center-wide analytics

  • The total amount of logged-in and guest views, and users in Church Center across the app and web experience
  • Any viewing in Church Center over specific time periods, like how many people visited an events page in the past month

Individual page analytics for built-in and custom pages 

  • Guest views, logged-in views, and logged-in users
  • Total number of views on built-in pages (like the Calendar, Registrations signups, the Groups index, the Giving donation form) and custom pages

To access your analytics, you’ll need to log into Publishing, where you’ll see the brand-new Analytics tab right alongside Pages, Sermons, Customize, and People. 

With your analytics in a dedicated place in Publishing, you can dig into your church’s engagement in the same place you manage the content for Church Center.

Engagement analytics on Publishing’s free tier

If you are already subscribed to any Publishing tier, six months' worth of data will be pre-populated in your account!

If you don’t have a Publishing account, you can sign up for free here to get your analytics.

When you do, you’ll also have access to other features, too, like:

  • A customizable home page for your church, where you can add information, images, and links
  • Navigation options you can rearrange so people can find what they’re looking for on Church Center

We believe every church, regardless of size or budget, should be able to immediately understand how their congregation engages with their content. 

If you’re just getting started with Publishing, it’s how you make everything in Church Center happen: It's your complete app editor for creating, customizing, and understanding your digital presence.

Creating a digital touchpoint for your church

At the end of the day, Church Center exists to connect people with each other and the life of their church. Every page view, every event click, and every moment someone spends in your app or on your home page represents a person seeking connection with your community.

These analytics help you understand whether your efforts to connect and foster community are truly working. When you see how many people viewed your church-wide retreat information, or that engagement with your small groups grew after your recent sermon series, you're seeing evidence of lives being touched and communities being built!